Our Editorial Process

Pick relevant topics

The heating and cooling industry changes every day, and we don't want to write outdated content. We'd rather you put your money into the most advanced heater or cooling solution than spend the same amount on a product with fewer features.

So we look for useful topics that are hard to find elsewhere online, and we plan them in advance on one big sheet.

Research and test

This is where we spend the most time, almost as long as the writing itself. Before we write the first paragraph, we work through an expert-prepared checklist of questions, like these:

• How good is the product?
• How long does the battery last?
• Is X better than Y? If so, why?

The list runs to hundreds of questions about features, prices, discounts and more. We research online and offline, and we test some of the products ourselves so we can describe each one as accurately as possible.

Talk to real customers

Nobody gives better feedback than an actual customer. Online reviews can be exaggerated, so we check whether they're real. We're not afraid to pick up the phone and call customers about a product, and we encourage them to share the good and the bad.

Check every fact and source

With the details, pros and cons gathered, we double-check everything. We fact-check every feature, step and tutorial against trustworthy sources to make sure it's correct.

We have a low tolerance for marketing tricks, so anything suspicious about a product or guide gets cut. Too many online articles are full of unchecked facts.

Write the guide

We never start writing until the first four steps are done. The first draft is a pile of information that we then structure, edit and format.

Our writers have first-hand experience with heating and cooling systems. In a world of automated AI content, we value old-style writing, where an experienced person writes the article.

We also cut the fluff. Some websites write 5,000-word essays just to say a few things. We get to the point.

Design the visuals

Once the text is written, our designers create visuals that make reading easier and more enjoyable. Instead of the same marketplace icons other sites use, our visuals are custom-made by us and protected by copyright.

Proofread

What looks good to one person might not look good to another. So the whole team proofreads, cutting any sentence or word that doesn't add value for you.

Add the final touches

The final touches go into the facts as well as the words. We check the information from our research one last time and update it all together.

Publish

Every step above has to be finished before we hit publish. This is also where we do search engine optimization, so you can find the guide when you search for it.

Keep it up to date

This is probably the most overlooked part of the HVAC industry. Most sites focus on publishing more, and articles from a year or two ago get neglected.

We update a guide when a product is discontinued, a fact changes or a reader points out an error. An update can be a new image or graphic, rewritten sentences, updated facts, another proofread, or more sources.

Spot something inconsistent or out of date? Please let us know.