Our mission
At Home Caprice, we're on a mission to simplify heating and cooling for everyone. HVAC can be complex, but we're here to make it as clear as a cool breeze on a hot day.
We're a small but dedicated team of creators, and our job is to give you the most useful, straightforward information on HVAC. From product reviews to DIY fixes, in-depth tutorials and videos, we're here to help you make informed decisions.
Since our launch in 2020, we have helped people solve problems at home and choose the right heating or cooling equipment. Our YouTube videos have been watched more than 3.7 million times, and more than 95,000 people have read our guides since 2023, when we started counting.
We started out helping people make the right buying decisions. Now we want to be more than a blog: an online HVAC library where you can learn about any heating or cooling topic and pick up something new every day.
There isn't much good information on these topics, so we often talk with experts and professionals to share what you can't find online. Everything we publish gets hours of research and fact-checking before it goes live. And we will always put our readers' interests first.
Our story
Home Caprice started with one idea: help every homeowner make the right buying decisions on heating and cooling, and help with any HVAC problem along the way.
It began when our founder, Ben, was moving into the first apartment he bought. For the first time, he had to deal with all the heating and cooling in his home himself.
As with everything, he started by searching online. Most of what he found was either too complicated or full of commercial content. Back then, and still today, most websites were filled with sponsored content that served large corporations, not readers.
That's how Home Caprice started: to help ordinary people like you and me understand the complex world of HVAC, and to make buying, fixing or installing heating and cooling equipment much more straightforward.
What we do
From product reviews to DIY content and in-depth tutorials, we're here to help you find your way around heating and cooling. Pick a place to start:
The Know The Flo acquisition
On July 26, 2023, Home Caprice acquired the Know The Flo website and merged its content into our library, expanding our reach in the HVAC niche.
Home Caprice Acquires KnowTheFlo.com to Expand Its Growth in HVAC Niche
Funding and transparency
To support our mission, we earn money in three ways: affiliate commissions, advertising partnerships and sponsors. Our recommendations are based on our genuine belief in the products and their quality, and we only partner with companies we believe in.
We take transparency seriously. Sponsored content always carries a disclaimer, and we keep advertising clearly separate from our editorial content. We can reject or remove any sponsored content that is false, misleading or out of line with our values.
Our guiding principle is to put the quality of information first. We only use high-quality sources in our research, and we update a guide when a product is discontinued, a fact changes or a reader points out an error.
The full details are on our Disclosures page, and our editorial process shows how we test and review.
Our team
We're a small remote team with people from almost every continent. Home Caprice started as a one-person side project and has grown into a small team of dedicated creators.
Ben founded Home Caprice to simplify HVAC after dealing with the heating and cooling in his first apartment. He graduated from Copenhagen Business School with a Bachelor's degree and from Robert Gordon University with a Certificate of Higher Education.
Dominic studies Information Science at the University of Sarajevo, which helps him organize information and research his work. He believes in staying active and has played sports since childhood.
Erica is passionate about home comfort and energy efficiency. She has written HVAC content and features for sites such as Forbes, My Domaine, U.S. News and The Spruce, and she knows her way around complex HVAC jargon and the latest technology. She graduated from Baker College. Away from HVAC, she's a hobby gardener with a thriving collection of houseplants.
Shelby is an HVAC tech with a Bachelor of Science in Creative Writing. She has worked in the HVAC industry for the past 15+ years and works part-time as an HVAC tech in Wisconsin to keep up with industry standards. She has written for residential and commercial companies and equipment manufacturers.
Michael writes about HVAC and home improvement from the Bay Area of California. He graduated from Sonoma State University's creative writing program. Before that, he worked in the construction trade as a general contractor, and that experience informs everything he writes. He has written for national brands like Barndominium Life and Plumbing and Heating Specialist.
Behind the scenes
- Goda Leonaviciute Graphic designer · Italy
- Tino Perdic Web developer · Croatia
- Colin Sherif Ghannam Voiceover artist, YouTube · Canada
- Hammad Nobi Video editor and motion graphics, YouTube · Pakistan
- Ahmed Anssaien IT · Morocco
- Helio Povoas Neto SEO specialist · Brazil
Get in touch
We believe in the power of feedback. Your thoughts, comments and ideas help us improve, so feel free to reach out.
Got an HVAC question? Send it over, or watch how we fix things on our YouTube channel.
Thank you for reading, and for being part of our journey.