Dyson Air Multiplier AM07 Tower Fan Review

Ben Leonavicius
By Ben  • Updated:   October 2, 2023
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It looks swish and has the price tag to match the fancy design, but how do the rest of the features stack up? We find out in this Dyson AM07Dyson Air Multiplier AM07 review.

Boasting a quieter fan, less energy consumption, and a number of various upgrades from its predecessor a lot of work has gone into the latest generation of Dyson fan.

With its original bladeless fan design, it instantly puts this fan on many consumers’ lists of fans to look at.

This fan certainly has its plusses and minuses and there was a common theme amongst many consumers in regards to its sound.

I’ll discuss that below.

How about that price tag though?!

Price tag aside we think this is one of the best tower fans out there.Dyson Air Multiplier AM07

Our Pick
Dyson Cool AM07 Air Multiplier Tower Fan
$399.99 $326.40
Buy Now on Amazon
We earn a commission if you click this link and make a purchase at no additional cost to you.
05/17/2024 10:13 pm GMT

Air Distribution

The Dyson Am07 uses a bladeless fan technology Air Multiplier currently trademarked by Dyson.

The bladeless fan technology although currently used by Dyson was claimed to be invented by Toshiba in 1981.

The fan carries no external fans or blades and in short, the air is sucked in through the base and pushed up and out through the perimeter of the oval portion of the fan.

Because of the design, the air is also sucked in through the ring and creates a smooth airflow out into the room. It’s called the Multiplier as it claims to put out far more airflow than it takes in.

There is obviously a little more to it than that and you can read about in more detail here, or view how the concept works below. It is fascinating to know how exactly it works.

An oscillating fan moves from side to side in order to create a breeze all throughout the room and this fan is no different to other fans in that you are able to choose between stationary and oscillating settings.

This oscillates to approx 70 degrees.

The benefit of having oscillation is distributing the airflow around the room and not just in one stationary direction.


At 10 airflow speeds, the Dyson AM07 has far more speeds to choose from than most competitors.

Remote Control

Dyson am07 remote

Dyson Air Multiplier AM07
The fan comes with a sleek-looking remote control.

You can control the power, oscillation speed, and sleep timer settings.

The remote is magnetic so can slot onto the fan.


The timer can also be set to automatically shut off the fan at 15, 30, or 45 minutes, or for hourly increments for longer durations.

This is a great way to save power and can be used at night time when you are going to sleep or to prep the temperature if you are leaving the house for a while.

It’s a great feature for energy-conscious people.

Not only that it gives far more options than most other fans which often only give control at 1 or more hourly increments.


The Am07 has a stunning design and it is its design that sets it apart from other tower fans.

Some have likened it to the Apple of Tower fans because of its sleek design. It contains no visible blades.

It’s very clear that the design is one of its great appeals, however, one oversight they seemed to have made which has been noticed by some consumers is the lack of finishing of their design with their plug and cord.

The color of the plug and cords do not match the color of the machines.

A small oversight but given the price tag and fantastic design of the actual unit it became a little bit of a disappointment for those with attention to detail.

Does it have filters or anything to clean?

The filters are located at the bottom or base of the fan and cannot be removed.

This may lend itself to potential problems in homes that have molting animals as being at the base, it’s easier to collect hair. However, the base can be cleaned with compressed air.

The oval part of the fan can be cleaned with a damp cloth, do not, however, use detergents or polishes to clean it or it may cause damage to the unit.

Dyson recommends using soft brushes to clear any debris in the base of the main oval. As far as the cleaning of the main oval, this is one of the big positives for this fan.

Cleaning is super easy given there are no blades and you don’t need to remove anything to get into the fan blades.

Because who likes cleaning right?!

Great for those not interested in the labor-intensive cleaning of traditional fans and blades. This machine is not an air conditioner.

Many questions asked about this fan is whether or not it has Air conditioning.

This machine IS NOT an air conditioner.

It does not actively cool your air temperature.

What it does do is work as other fans do in that it sucks in the hot air within the room and pushes it out at a high speed, thus cooling the air.

Much the same way riding fast on a bike feels cooler.

Even though the temperature is hot outside, you are moving fast enough that when the air hits you it feels much cooler.

As mentioned above there is occasionally some confusion over what this product does. It is not an air conditioner or a heater.

The fan is operated in two ways.

On the base panel or via the remote control.

However, the base panel does not control the full function of the fan, only the power and the speed of which the fan will operate.

You MUST have the remote to be able to operate the timer and the oscillation control.

The fan has a magnet on the top of the fan which the remote can stick to, but make sure you keep tabs on the remote if you want full function!

The remote has no screen on it so you will need to see the settings on the LCD screen at the base of the machine.

📍 Note: Many have bought the fan and have not realized how to change the wind speed settings from the base. Hold the power button down in order to be able to cycle through the wind speed settings.

What optional accessories can be purchased for the product?

As the remote is an important part of the machine, but also easy to lose, you are able to purchase extra remotes off the Dyson website.

How easy is the product to use?

As fans should be the AM07 is easy to use, plug it in, grab the remote and you are on the way. Control its oscillation, sleep timer, and wind speed settings all with ease.

How easy are the controls to reach?

The controls are located at the base of the fan, so, unfortunately, not easy to reach waist height, you will have to pop all the way down to the base. One gathers that they designed the fan to be controlled primarily with the remote, however.

What about Energy Consumption?

On its highest setting, this fan was recorded as using .06kw. Again in the marketing, we are faced with the somewhat ambiguous feature of 10% less energy, and again with some digging, we establish it is stated as 10% less energy than the AM02 model.

What colors does it come in?

The AM07 comes in three different colors. White/Silver, Black, and Blue. The different colors come at different prices.

Does it have smart features?

Unfortunately, the AM07 does not contain any smart features. No wifi/Bluetooth or Smart app features. There have been some people who have had some success with using some universal apps for example.


All the marketing for the Dyson AM07 claims that the tower fan is 60% quieter.

That’s great stuff. But quieter than what? It’s a great-sounding stat, but one needs a frame of reference.

Dig a little deeper and we find it 60% quieter than the Am02 model.

That’s not much of a frame of reference for those that have not owned the AM02.

However, one frame of reference is the Quiet Mark reward that the Am07 has received.

Dyson has put a lot of money and research into making their fans quieter.

With a brushless electric motor with no giant fan blades, it goes a long way in helping reduce the sound the fan makes. However, one might be cautioned before purchasing into thinking the fan is silent.

There have been a number of reviews with people being a little disappointed in the noise after expecting to have nearly no sound, especially at the hefty price tag.

On lower levels the fan performs very well, with very little sound, it is when the wind levels crank up that we start getting a bit more noise pollution.

Most consumers consider the Am07 quieter than normal fans, but as mentioned above are sometimes a little disappointed when finding out it’s not silent, especially at the higher settings.

Over at your best dig, they tested the sound of the AM07 with some other popular found and did find it was very quiet compared to those.

If you are looking for the most powerful fan regardless of sounds, then there are also probably better-suited models out there.

Special Features

What’s unique about this model?

There are obvious ways in which this product is unique in relation to its peers.

The design obviously the leading feature.

The bladeless design.

Also the number of wind speed settings it contains.

It comes with 10 while most other fans come with around 3.

A result of the design is the smoother delivery of airflow.

The lower noise pollution and lower use of energy are also boosted by the makers of this fan.

✅ Pros❌ Cons
Stunning design & Very easy to cleanCan only control certain features from the remote and not on the base
 10 Wind speed settings & Smoother AirflowButtons on the remote are smooth and hard to recognize in the dark
Quieter than your average fan with no noisy fan bladesPrice tag
No blades mean much saferInfrared remote has to point at the base

Consumer Ratings

For the most part consumers like this fan and it has strong favorable ratings overall.

People love the design and unique look as well as the quietness, and safety of the bladeless fan.

The price tag is a big point of contention whether it’s worth forking out for something where another fan of a considerably lower price tag could do the same job.


Dyson offers a two-year warranty on the AM07.

That is a whole year more than the warranties given on most other tower fans but at that price, you would expect that at least, perhaps even more.


This is going to be one of the more expensive fans out there.

It is not cheap, and you can get many other tower fans at a fraction of the price.

The difference between those fans and this is visually very obvious.

Couple that with the other benefits and you have a product that certainly beats the competition in many areas. How much is that worth is up to you.

There are a number of different listings on Amazon so be sure to check your prices.

Prices differ as per your color choice so be aware of that if you are looking to shave off some cost.

Though we think that’s not what you are looking at if you are buying this machine – why pay more for the same product?

Our Pick
Dyson Cool AM07 Air Multiplier Tower Fan
$399.99 $326.40
Buy Now on Amazon
We earn a commission if you click this link and make a purchase at no additional cost to you.
05/17/2024 10:13 pm GMT


If we ignore the price tag for a moment, this is one of the better fans out there.

It’s a little quieter than others, blows air at a similar level, looks very slick, and has more features than most other tower fans with its ten speeds and timer with 15-minute increments.

That’s without mentioning the elephant crashing around the room in that it is much more aesthetically pleasing.

Throw the price tag back into the conversation and then it really comes down to this. Do you want the best-looking fan, and what is it worth to you?

Hey there! I am Benas, the founder and content editor at Home Caprice. Thanks for reading the article. I hope you were able to find what you were looking for. I and my team are here to simplify heating and cooling for everyone. Please have a look at the About page for more details about our website and feel free to check out our editorial process.